27 – 05 – 2020
Words by Emma-Kate & Nica
two of four
A Social Media Series
On a scale of 1-10, how organised would you say you are? 1 being the classic, “I roll with the punches, I don’t know what day it is (ever) and I still can’t find the planner I bought 3 years ago,” and 10 being, “I know where everything is, my to-do list is always ticked off task by task, and my house is spotless.”
For the 1’s out there, we salute you! However, one thing we can be sure of is that organising your social media is one of the most helpful ways to ensure that you are effectively using it. This week we are diving deep into our first C – connection (read our first blog post of the series to learn more about the 3 C’s of social media). To grow your social platforms, you first need to know who you want to build a connection with. How can you appeal to your target market if you don’t know who they are?
Every time we work with a new client on social media, branding or web design project, we ask them to describe their target audience. It helps us understand exactly who we are designing for – their likes, dislikes, age, gender, and more. If you haven’t completed any market research, you won’t know who you are creating content for. Once you can identify who your target audience is, where to find them, how to attract, speak, and create content for them to engage with your business.
With a few simple tips and tricks, you can ensure that you are having a maximum impact with your socials without the hassle of coming up with a caption every single day. Trust us, you will thank yourself later!
Here are some helpful ways to get your social media accounts organised!
- Plan Ahead
2020 has proven that things don’t always go to plan however, it has also taught us to plan for the things we can control. For instance, we may not know what the state of Covid-19 may be next month, but what we do know is we would like to reach 800 followers more. What we can also plan is a general idea of what we would like to put out. Working on your content ahead of time also helps to keep you focused on your target audience and making sure you are creating posts of value. If there is no goal/reasoning behind your posts and you are simply posting to post chances are your target audience will pick it up.
For an example:
Say you are a skincare brand. You know that in our southern hemisphere climate, June is a cold month and a lot of people struggle with dry skin in the winter. Due to this problem, you can know that you are going to need to market some heavy moisturisers during this time.
2. Pre Write Your Captions Where You Can
It may feel mundane and slightly excessive, however, when you are posting consistently and constantly putting content out, it becomes difficult to keep your captions (or copy) original and punchy. A great tip for writing captions is to use an online thesaurus to help you find some original ways of saying the same thing (don’t worry, we won’t tell anyone!) Make sure you’re keeping your captions short, to the point, and punchy! However, there is also room for lengthier copy. Whatever feels right for your brand, head in that direction. Remember to make use of call to actions and regularly ask for feedback in your captions.
3. Schedule Your Posts
If you are posting all of the content yourself (and not utilising a social media manager) we would suggest scheduling your social media posts. There are many free tools like Later & Hootsuite to help you schedule and plan your social media posts! Scheduling helps you save time in the long run, and also keeps your posts at a consistent posting time. Once you have scheduled everything, the most you will need to do is check that your posts have actually gone out!
4. Look At Important Dates And Plan Accordingly!
Planning your month in advance will help you stay aware of public holidays, special occasions, and events that are coming up that you can use to engage with your target audience. This will help you create relevant marketing campaigns, plus it will assist you to wrap your head around the content you would like to share!
We hope these tips help you stay organised, build stronger connections with your dream target audience, and have some fun with your social media! Planning may seem like a mundane task, but it will truly help you get the absolute best out of your social platforms.